The Entourage AI
Workflow Automation

Getting Started with Workflow Automation: A Practical Guide

A step-by-step guide to identifying, prioritizing, and implementing your first workflow automation project.

MW
Marcus Webb Solutions Architect
January 8, 2025 | 12 min read

Workflow automation can transform your operations, but knowing where to start is often the biggest hurdle. This guide walks you through a proven process for identifying and implementing your first automation project.

Step 1: Map Your Current Processes

Before you can automate anything, you need to understand what you're actually doing. This sounds obvious, but most businesses don't have their workflows documented.

The Process Mapping Exercise

Gather your team and work through these questions for each major workflow:

  1. What triggers this process? (An email arrives, a form is submitted, a deadline hits)
  2. What steps happen in sequence? (Document each action, including waiting periods)
  3. Who is involved at each step? (Which roles, not specific people)
  4. What decisions are made? (If/then logic points)
  5. What's the output? (A document, a notification, updated data)

Create simple flowcharts for your top 5 time-consuming workflows. These become your automation candidates.

Step 2: Score Your Automation Opportunities

Not every workflow is a good automation candidate. Use this scoring framework to prioritize:

Score each workflow 1-5 on each factor, multiply by weight, and rank by total score.

Step 3: Choose Your First Project

Your first automation project should be:

  • High volume, low complexity - Lots of repetitions, simple rules
  • Visible to stakeholders - Easy to demonstrate value
  • Contained - Limited integration points
  • Reversible - Easy to fall back to manual if needed

Common strong first candidates:

  • Invoice processing and data entry
  • Employee onboarding document generation
  • Customer inquiry routing and initial response
  • Report compilation and distribution
  • Appointment scheduling and reminders

Step 4: Document Requirements Thoroughly

Before building anything, create a detailed requirements document covering:

Inputs

  • What data comes in?
  • What format is it in?
  • Where does it come from?
  • What validation is needed?

Processing

  • What transformations happen?
  • What business rules apply?
  • What exceptions exist?
  • What happens when things go wrong?

Outputs

  • What gets created?
  • Where does it go?
  • Who needs to be notified?
  • What logging is required?

Step 5: Build Your Minimum Viable Automation

Start with the simplest version that delivers value. This means:

  • 80/20 rule - Automate the common cases first, handle edge cases manually
  • Human checkpoints - Add approval steps initially, remove as trust builds
  • Comprehensive logging - Track everything so you can troubleshoot and improve
  • Clear escalation paths - Define what happens when automation fails

Step 6: Measure and Iterate

Track these metrics from day one:

Efficiency Metrics

  • Time saved per instance
  • Total hours saved monthly
  • Error rate reduction

Quality Metrics

  • Accuracy of automated outputs
  • Exception rate (how often manual intervention is needed)
  • User satisfaction scores

Business Metrics

  • Cost savings
  • Capacity increase
  • Customer satisfaction impact

Review these weekly for the first month, then monthly thereafter. Use the data to identify improvement opportunities.

Common First Project Pitfalls

Trying to Automate Everything

Start with 80% of cases. The last 20% often takes 80% of the effort.

Skipping Documentation

"We'll document it later" means "We'll never document it." Do it upfront.

Ignoring Change Management

Even simple automations change how people work. Communicate early and often.

No Rollback Plan

Things will go wrong. Know how to fall back to manual processes quickly.

Your Automation Readiness Checklist

Before starting your first project, confirm:

  • You have at least one workflow mapped in detail
  • You've scored and prioritized your automation candidates
  • You have executive sponsorship for the initiative
  • The team who currently handles the workflow is engaged
  • You've defined clear success metrics
  • You have a plan for handling exceptions

Next Steps

Ready to move forward? Here are your options:

  1. DIY - Use this guide to run your own automation audit
  2. Guided approach - Download our Ops Automation Playbook for detailed templates
  3. Expert support - Book a consultation for hands-on help

Whatever path you choose, the most important thing is to start. Every month you delay is another month of manual work that didn't need to happen.

MW

Written by

Marcus Webb

Solutions Architect

Helping businesses leverage AI and automation to transform their operations.

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