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The Entourage AI
The Entourage AI team in Sydney
01 / About
About us

Built by operators,
for operators.

We started The Entourage AI because we watched too many great businesses drown in manual admin while trying to scale. Our mission is simple: give teams back the hours they lose every week, and build AI that actually runs in the real world, owned by the people who use it.

25+
Active clients
$35M+
Savings identified
1.1M+
AI operations
Meet the team Book a consultation

Founder story.

Two operators. One shared frustration with AI that doesn't work in the real world.

Jack Delosa

Cofounder & Director

Jack Delosa

"Building the business engine operators actually need."

Jack is one of Australia's best-known entrepreneurs. He founded The Entourage, Australia's largest business growth network, where clients have collectively generated more than $6 billion in revenue.

Listed on the AFR Young Rich List five times, featured in Forbes, Bloomberg and GQ, and his 2024 book Elevate became a bestseller within 12 hours. His message: build scalable business engines that free founders from the day-to-day grind.

The Entourage AI is the next chapter. After a decade of watching operators drown in manual admin, Jack partnered with Mac to build the tool he wished he'd had.

$6B+
Client revenue
5x
Young Rich List
1M+
Followers
Mac Sweeny

Cofounder & Director

Mac Sweeny

"Cutting edge and equally reliable. That's the standard."

Mac innovates the way AI is implemented into real businesses. With 10+ years of coding experience, he makes sure every system is both cutting edge and equally reliable so businesses can actually depend on it.

He leads the build of every AI Dashboard, architected the agent system, and the specialised development pipeline that powers it. His approach: build from the client's actual SOPs, connect to their existing tools, and run everything through a human review layer so nothing breaks silently.

The AI does the work. The team approves it. That's the model.

$35M+
Savings identified
1.1M+
AI operations
38,878+
Hours recovered

The team.

We're operators who build for operators. Every team member has run real operations. We understand your problems because we've had them too.

Mac Sweeny

Mac Sweeny

Cofounder & Director

$50M+ automation value delivered. Built and scaled operations teams across construction, trades, and professional services before cofounding The Entourage AI.

Jack Delosa

Jack Delosa

Cofounder & Director

Founder of The Entourage, Australia's largest business coaching company. Brings decades of experience scaling businesses from $5M to $100M+.

Dan Hutchins

Dan Hutchins

AI Solutions Manager

$100M+ revenue generated. Leads the technical architecture behind every client build, turning complex workflows into production AI systems.

Ben Trottier

Ben Trottier

Head of Client Relations

$15M+ personal sales, two 7-figure exits. Understands what operators actually need and makes sure every client gets exactly that.

Zac Wagner

Zac Wagner

AI Solutions Engineer

Multi-region infrastructure, zero-downtime deployments. Keeps every AI Dashboard running at production scale.

Setayish Abdi

Setayish Abdi

Head of Marketing

Automated AI trend monitoring. Builds the marketing systems and content engine that drives growth.

Scott Maher

Scott Maher

AI Solutions Engineer

AI estimator tools across industries. Builds the data pipelines and application layers that power AI Dashboards.

Fabio Liesching

Fabio Liesching

AI Solutions Engineer

Hundreds of concurrent users served. Designs modular backend services and client-facing platforms that handle real production traffic.

Ryan Blinco

Ryan Blinco

AI Solutions Engineer

Automation infrastructure specialist. Develops the AI agents at the core of every dashboard.

Yunus Surtie

Yunus Surtie

Client Relations

Works alongside Ben on client relationships and new business. Helps SMBs scope the right AI Dashboard for their operations.

Why most AI projects fail.

The market is full of tools, consultants, and promises. But results remain elusive for most businesses.

Generic Tools

Off-the-shelf doesn't work.

Generic automation tools require your business to adapt to them. They don't understand your SOPs, edge cases, or approval flows.

80% of AI projects fail
Consultants

Strategy without execution.

Most consultants hand you a report and leave. You're stuck figuring out how to actually implement their recommendations.

$50k+ wasted on shelf-ware
In-House

Building takes too long.

Hiring and managing AI engineers is expensive and slow. By the time you build, requirements have changed.

12+ months to build in-house

How we're different.

We're not a tool vendor, a consulting firm, or a body shop. We're workflow engineers who own outcomes.

Production-Grade

Built for live operations.

We don't build demos. Every workflow is production-ready with monitoring, error handling, and documentation.

99.9% uptime target
Custom to You

Mapped to your SOPs.

We document how you actually work, including edge cases, then build workflows that match your reality.

0 cookie-cutter templates
Outcome-Focused

Measured by results.

We track hours saved, errors prevented, and ROI delivered. If it doesn't produce results, we fix it.

$85k avg. annual savings

What we believe.

These aren't just words on a wall. They guide every decision we make.

Reliability Over Hype

We build for production, not demos. Every workflow is designed to run for years, not weeks.

Outcomes Over Activity

We measure success by hours saved and ROI delivered, not by features shipped or meetings held.

Clarity Over Complexity

We explain what we do in plain language. No jargon, no black boxes, no magic.

Partnership Over Transactions

We're building long-term relationships, not chasing quick wins. Your success is our success.

How we work
From audit to live workflows

Three steps. Same outcome every time.

Most clients start with the free Roadmap, ship their first Dashboard build, then stay on Accelerator. You don't pick between them. You move through them.

01
Free strategy session · 2-3 weeks

AI Roadmap

We audit your operations, map your SOPs and identify the highest-ROI workflows. Costed blueprint, yours to keep.
02
Custom build · 12-20 weeks

AI Dashboards

We build your custom AI Dashboard from your actual SOPs. Your team logs in daily, reviews the AI, approves before anything is executed.
03
Ongoing partnership · From $1,995 / month

AI Accelerator

24/7 monitoring, monthly optimisation reviews, unlimited new workflow additions as your business grows.
Get started
Free 30-minute session

Map the workflow. Then build the dashboard.

30 minutes. Zero obligation. You walk away with a costed AI Dashboard blueprint regardless of whether we work together.

Book a consultation